B2B Customer Journey Maturity Infographic: 5 Key Takeaways

Published by Adobe

The State of B2B Customer Journey Maturity Report, published by London Research in partnership with Adobe, is based on a 2022 survey of more than 600 B2B marketing leaders.

The research looks in depth at the make-up of the current B2B customer journey, the challenges companies face, and the use of technology for more seamless and personalised journeys.

Explore how ‘leaders’ differ from the mainstream in how they approach the customer journey and sets out 16 characteristics of organisational maturity. You will find the top 5 of those takeaways in this insight-packed infographic.

Download to learn more.

Download Now


Required fields*

Please agree to the conditions

By requesting this resource you agree to our terms of use. All data is protected by our Privacy Notice. If you have any further questions please email

Related Categories Cross Channel, Targeting, B2B, Technology

More resources from Adobe