The Definitive Guide to Lead Nurturing

Published by Marketo

Today’s buyers engage with brands and companies through their own research across multiple channels, long before marketing or sales has the opportunity to engage with them directly.

Lead nurturing is an integral part of a successful marketing strategy—specifically when building relationships with potential buyers on multiple channels, even if they are not currently looking to purchase a product or service.

This Definitive Guide is designed to be useful, practical and informative. It offers a comprehensive description of lead nurturing best practices, from getting started, to advanced techniques.

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