The Definitive Guide to Marketing Metrics and Analytics

Published by Marketo

Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and increased business impact. Today’s CMO is allocating more time and budget than ever before to understand marketing’s performance and influence on growth.

Marketing lacks credibility. Often, executives outside the marketing department perceive that marketing exists solely to support sales, or that it is an arts and crafts function that throws parties, churns out Tweets, and puts logos on pens. Either way, marketing often does not get the respect.

Download Now

Required fields*

Submit

The Adobe family of companies would like to bring you great content like this and keep you informed with personalized communications about Adobe’s products and services via email and telephone.  By submitting this form, you agree to receive these communications at the email address and phone numbers you provided.  See our Privacy Policy for more details or to opt out at any time. 

Please agree to the conditions

  

Submit

Required fields*

Salutation *

First Name *

Last Name *

Job Title *

Company Name *

Address Line 1 *

City *

State/County *

Zip/Postal Code *

Country *

---------- Australia Austria Belgium Brazil Canada China Czech Republic Denmark Finland France Germany Greece Hong Kong SAR India Ireland Israel Italy Japan Korea Malaysia Mexico Netherlands Nigeria Norway Philippines Poland Portugal Russia Saudi Arabia Singapore South Africa Spain Sweden Switzerland Thailand United Kingdom United States Other

Phone *

Company Size *

---------- 10,000+ 7,501-10,000 5,001-7,500 2,501-5,000 1,001-2,500 501-1,000 251-500 101-250 51-100 0-50

Industry *

---------- Computer and Technology Advertising/Media/Publishing Aerospace and Aviation Agriculture and Forestry Automotive Banking/Accounting/Financial Business Services Education and Training Engineering and Construction Entertainment/Travel/Hospitality Food and Beverage Government and Public Administration Healthcare Insurance Legal Solutions Manufacturing Marketing Non profit Organizations Other Industry Not Listed Pharmaceutical Public Relations Real Estate Retail and Wholesale Scientific Telecommunications Transportation and Shipping Utilities VAR/VAD/System Integrator

Submit

In order to provide you with this free service, we may share your business information with companies whose content you choose to view on this website.

All information that you supply is protected by our privacy policy and you agree to our Terms of Use.

Related Categories Marketing Analytics, Marketing Strategy, Customer Analytics, Customer Relationship, Consumer Analytics, Data Mining, Digital Marketing, Online Marketing, Data-Driven Marketing, Targeting, Display Advertising, Marketing Automation, Marketing Automation, Content Marketing, Marketing Strategy, Marketing software, Inbound Marketing, Digital Marketing