B2B Digital Commerce: Understanding Customer Expectations

Published by PROS

Now more than ever, an enterprise’s ability to understand the needs of their customers and respond quickly is paramount. By enabling customers to purchase digitally, not only do you enable cost efficient, self-serve buying experiences, you also benefit from the insight you need to rapidly adapt to major events like we’re experiencing right now. 

In our white paper B2B Digital Commerce: Understanding Customer Expectations, you will learn about:

  • Seller and buyer perspectives on the common pitfalls of digital commerce
  • How enterprises are leveraging digital to deepen customer partnerships
  • The 4 key trends of businesses achieving success in digital

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Related Categories Marketing Technology, Market Research, Marketing Data, Marketing Campaigns, Cross Channel, Customer Data, Market Research, Marketing Insights, Marketing Metrics, Peer Influence, B2B, Marketing Innovation, Collaboration, Adaptation, Technology, Marketing Technology, Modern Marketing, Segmentation