Why? Many B2B companies have an “if its not broke, don’t fix it” attitude. They believe the secret to their success is having close relationships with their customers. They may get most of their new customers by word of mouth. In addition, they may not have people with the skills needed to run an online business. Or they may hesitate because B2B commerce
can be complicated, with multiple approvers and customer-specific products and pricing.
This eBook covers five reasons why your B2B business should start selling online right now.