B2B Marketer's Guide to Account Based Marketing

Published by ON24

Less is more. It’s such a simple phrase, and yet it holds so much truth.

In the business world, we’ve all experienced how things improve if we focus on fewer things at a time. It makes us better marketers and sales people — more focused, effective, and more empathetic toward those we are selling to.

In this whitepaper, we’ll explore:

  • Why there’s a need for Account Based Marketing (ABM)
  • What the ABM Model is, and a deep-dive into how and why it works
  • What the rise of ABM means for the tradtional lead generation model
  • How webinars help with ABM
  • How to set the foundation for webinar-driven ABM

Bottom line — ABM is not a a fad; it’s an important shift toward a quality-over-quantity marketing mindset and one that’s here to stay. Are you ready?

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