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Every PPC Metric Under the Sun (+How to Improve Each & Every One)

Published by WordStream

If you’re in marketing, advertising, or doing anything related to PPC, odds are you’re not a fan of math. Crazy, I know, with all the data we have to crunch. But, with so many variables, even the savviest numbers wiz can find their head spinning as soon as they log into the platform.

Luckily, a lot of the hard work is done for us automatically through the metrics displayed in our reports. All we need to do is, well, know what they actually mean.

That’s why I’ve put together this complete guide to PPC metrics.

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Related Categories Marketing Analytics, Marketing Technology, Marketing Strategy, Customer Analytics, Customer Relationship, Consumer Analytics, Data Mining, Digital Marketing, Online Marketing, Data-Driven Marketing, Targeting, Display Advertising, B2B, Marketing Innovation, Collaboration, Adaptation, Technology, Marketing Technology, Modern Marketing, Segmentation