Adobe
flow-image

Building Digital Resilience - How marketers can succeed without third-party cookies

Published by Adobe

There’s been a lot for marketers to lament in the past year—and the imminent reduction in access to third-party identifiers (3PIDs) is part of it. In January 2020, Google announced it would phase out third-party cookies (3PCs) in Chrome. And in April 2021, Apple announced they would start rolling out an update requiring opt-in consent to access their IDFA. These changes limit brands’ options for identifying consumers online. 

Dive into this whitepaper to learn more about the challenges marketers are facing in the cookieless world, plus how to continue to scale digital marketing—without worrying about 3PIDs.

Download Now

box-icon-download

Required fields*

Please agree to the conditions

By requesting this resource you agree to our terms of use. All data is protected by our Privacy Notice. If you have any further questions please email dataprotection@headleymedia.com.

Related Categories Marketing Technology, Cross Channel, Customer Data, Digital Marketing, Targeting, Technology, Marketing Technology, Segmentation, Measurement, Digital Marketing

More resources from Adobe