3 benefits of onboarding journey maps (and a 5-step approach to build one)

Published by Fullstory

It takes a fraction of a second to make a positive first impression when meeting a new person.

And the same concept applies in the digital world: first impressions set the tone for how a customer perceives your brand, site, or app. In fact, research shows that over 90% of consumers think that companies “could do better” when it comes to onboarding new users and/or customers.

One great way to analyze and improve the new user experience is through customer journey mapping.

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