Consumer Trends Index 2023 for Europe
Listening to consumers is more important than marketing to them. And with a looming pan-European recession, this has never been more important. That’s...
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Published: Mar 10, 2023
Published: Mar 20, 2023
10 Reasons to Consider Marketing Automation
More agile, more efficient, more effective marketing.
Being a successful marketer means always being ready for the unexpected, but that goes beyond...
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Published: Jan 11, 2023
The digital imperative in customer services - How technology is transforming customer and employee experience to drive business growth
Advanced and continuously evolving technologies — artificial intelligence (AI), machine learning (ML), the internet of things (IoT) and more —...
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Published: Mar 20, 2023
Adobe Experience Manager for fueling experiences— everywhere.
As customer behavior continues to evolve rapidly, businesses must drive brand engagement or face irrelevance. The need to engage with the customer where...
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Published: Jan 11, 2023
4 ways data can revolutionise your supply chain - How finance and operations are benefiting from a new era of connectivity
Businesses can be overwhelmed by data. The challenge is establishing the connectivity and analytics to make it valuable. And if that’s possible,...
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Published: Mar 20, 2023
Digital Meets Physical: Do Your Customer Experiences Deliver?
Todays’ viewers, fans and subscribers expect the same high-quality, digitally driven experiences and self-service options that they encounter in...
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Published: Mar 20, 2023
B2B Customer Journey Maturity Infographic: 5 Key Takeaways
The State of B2B Customer Journey Maturity Report, published by London Research in partnership with Adobe, is based on a 2022 survey of more than 600 B2B...
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Published: Jan 27, 2023
The Definitive Guide – Replace Google Analytics
This guide gives you the breakdown on warehouse-first analytics, why it’s the trustworthy, efficient, and scalable solution over Google Analytics,...
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The Future of Mail: Top 5 Predictions from Industry Experts
In 2020, the world experienced rapid change in a very short period of time. Delivery methods and channel preferences are ever evolving, and businesses...
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Published: Mar 14, 2022
How to effortlessly generate reviews for your business
In almost every aspect of our daily lives, we turn to reviews to validate quality – movie reviews, job candidate references, music album reviews,...
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Published: Nov 24, 2022
The complete guide to first-party data
$19.2 billion.
That’s the amount of money that was spent just two years ago on third-party data (data collected from sources like websites and...
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Published: Feb 04, 2022
70+ Social Media Marketing Statistics for 2022
As a marketer, using social media strategically offers great opportunities for rapid growth. Because these platforms reach so many consumers today, marketers...
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Published: Oct 13, 2022
2022 Digital Consumer Trends Index
New global research commissioned by Cheetah Digital reveals what consumers expect from the brands they do business with online, the channels they want...
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Published: Nov 08, 2022
Relationship Marketing: Drive revenue, create personalized experiences, and deliver a unique value exchange across the entire customer lifecycle
With the recent drive towards consumer privacy over the last decade, the environment for brand marketers is changing fast. As the world evolves, so does...
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