Marketing Automation Whitepapers

Published: Sep 22, 2023

Use Messaging to Maximize Your Ad Spend

You’re Spending Billions on Ads— Time to Maximize Your Spend with Messaging If you’re not executing on that digital ad spend with...

Published: Mar 21, 2023

Data, Insight, Action: Machine Learning & AI for Marketing Analytics

It’s easy to see the potential in artificial intelligence (AI) and machine learning (ML) for data analysis. Your team can use these tools to surface...

Published: Aug 10, 2023

Here’s why leadership should care about company fonts.

You’ve been there before: there’s a new tool or system that could be useful for your organization or company, and now it’s up to you,...

Published: Jun 08, 2023

The truth about Adobe data, insights, and audience solutions

Three misconceptions that shouldn’t keep you from delivering a superior customer experience. Adobe data, insights, and audience solutions...

The Definitive Guide to Account-Based Marketing

It’s an exciting time for marketers. In the era of digital transformation—where everyone and everything is connected—new channels, strategies,...

Gepersonaliseerde inhoud leveren voor dummies

In het jaar 2020 wordt de wereld getroffen door een pandemie. Op enkele uitzonderingen na, zoals de heldhaftige hulpverleners, blijven de meeste mensen...

Black Friday 2021: Global Sales Trends & Marketing Strategies

Black Friday traditionally marks the start of big deals season after Thanksgiving in the US. While the largest sales spikes still occur on Black Friday,...

Published: Oct 14, 2022

Best-In-Class Email Marketing

Interactions between consumers and brands are increasingly playing out across a wide variety of different online touchpoints, channels, and platforms....