The ROI of Marketing Automation
Marketing leaders today know that marketing automation is a must. Not only does it provide better customer experiences, it also increases productivity...
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Published: Mar 20, 2023
Published: Mar 15, 2023
Agile marketing cheat sheet
Agile is an approach for managing work that emphasizes visibility, collaboration, adaptability, and continuous improvement. It started in software development...
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Published: Mar 10, 2023
Consumer Trends Index 2023 for Europe
Listening to consumers is more important than marketing to them. And with a looming pan-European recession, this has never been more important. That’s...
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Published: Mar 20, 2023
10 Reasons to Consider Marketing Automation
More agile, more efficient, more effective marketing.
Being a successful marketer means always being ready for the unexpected, but that goes beyond...
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Published: Aug 02, 2022
Let’s Talk Marketing Insight - Unlock the Intelligence Enterprise Teams Need
It’s time to turn data into action, and move from hindsight, to insight.
Enterprise marketing teams today are expected to do it all. But...
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Published: Dec 02, 2022
Recession Survival Guide for eCommerce: How to cope with the new paradigms of customer behaviours in the high inflation environment and maximize revenue growth … the Lean Way
In 2020 to 2022 the world has gone through major turmoil. Series of events that followed reshaped our lives on all levels. Naturally, changes did not omit...
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Choices in Marketing Automation
The term marketing automation is deceptive – it suggests a clean, intuitive and straightforward way of generating, monitoring and cultivating your...
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The Definitive Guide to Lead Nurturing
Today’s buyers engage with brands and companies through their own research across multiple channels, long before marketing or sales has the...
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Published: Mar 14, 2022
Omnichannel experiences: Insights from business leaders
Marketing trends come and go, but some prove to be more than just trends. They bring about a permanent change in how businesses function and how their...
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Published: Mar 15, 2022
Marketing Trends 2022: The Good, Bad, and Ugly
Since the pandemic, marketers have realized that keeping up with the latest marketing trends is critical for the success of their marketing campaigns....
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Published: Jan 24, 2023
Converse Case Study
This case study describes the effects of deploying Customer Engagement Platform at Converse online store, a franchise operated by Orbico.
Our cooperation...
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Published: Sep 27, 2021
The Ultimate CX Agent Guide
Customers have embraced technology to manage all aspects of daily lives, setting off a digital disruption that forever changed how businesses interact...
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Published: Dec 21, 2021
3 Creative Ways to Boost your SMS Campaigns
Capturing your audience’s attention is increasingly challenging, and it’s likely you’re on the lookout for new, creative ways to engage...
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The Definitive Guide to Digital Asset Management
We all inhabit a world of digital chaos, where the demand for agile marketing has resulted in an overwhelming surplus of digital assets clogging up our...
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