Agile marketing cheat sheet
Agile is an approach for managing work that emphasizes visibility, collaboration, adaptability, and continuous improvement. It started in software development...
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Published: Mar 15, 2023
Published: Mar 20, 2023
10 Reasons to Consider Marketing Automation
More agile, more efficient, more effective marketing.
Being a successful marketer means always being ready for the unexpected, but that goes beyond...
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Published: Mar 10, 2023
Consumer Trends Index 2023 for Europe
Listening to consumers is more important than marketing to them. And with a looming pan-European recession, this has never been more important. That’s...
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Published: Mar 20, 2023
The ROI of Marketing Automation
Marketing leaders today know that marketing automation is a must. Not only does it provide better customer experiences, it also increases productivity...
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Published: Nov 18, 2022
Control Freaks Freak Out for Rescue
Meet your CX objectives consistently across in-facility and remote customer support teams with a proven solution.
Today’s workforce embraces...
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Published: Jul 05, 2022
The Ultimate CX Agent Guide: How to be the ‘employer of choice’ and not an internet meme
Are your agents ready to manage voice and digital interactions in a digital-first omnichannel environment?
We asked CX coaching experts...
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The Definitive Guide to Pipeline Marketing
Marketers have been doing lead generation (the process of creating new contacts) for decades. According to Google Ngram, it’s been around for at...
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Published: Feb 28, 2022
3 Ways to optimize your marketing campaigns
Marketing teams are tasked with the goal of looking for sales, sign-ups and other conversions through digital channels. There are many variables and details...
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B2B Marketer's Guide to Optimizing Customer Experience
Trying out new approaches makes being a marketer exciting. Even when faced with limited resources, figuring out what works and what doesn’t can be...
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Prouvez votre valeur marketing
Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l’objet d’un suivi, il est impératif...
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Ten predictions for the next decade of analytics
AI and other analytics technologies are driving incredible innovations and advancements that are making it possible to do things with data that business...
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The Definitive Guide to Lead Generation
In today’s marketing climate, lead generation has become a popular strategy to help create demand and get your marketing messages heard across multiple...
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Mind the Gap on Your Digital Transformation Journey: Making Content Work for Your Organisation
Digital Transformation is the process by which enterprises adapt to or drive disruptive changes in their operations, customers and markets. Many organisations...
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Published: Jun 09, 2022
The Beauty and Power of a Balanced Organic and Paid TikTok Marketing Strategy
MECCA Brands is Australasia’s leading beauty retailer and uses its digital and physical presence to curate the best in global beauty combined with...
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