The State of B2B Customer Journey Maturity Report, published by London Research in partnership with Adobe, is based on a 2022 survey of more than 600 B2B...
Today, supply chain disruptions are everywhere. Inbound, securing raw materials, parts and products can be slow, expensive and unreliable. Outbound, it’s...
As customer behavior continues to evolve rapidly, businesses must drive brand engagement or face irrelevance. The need to engage with the customer where...
Agile is an approach for managing work that emphasizes visibility, collaboration, adaptability, and continuous improvement. It started in software development...
Listening to consumers is more important than marketing to them. And with a looming pan-European recession, this has never been more important. That’s...
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