Marketing Technology | IT Corporate

Published: Mar 20, 2023

B2B Customer Journey Maturity Infographic: 5 Key Takeaways

The State of B2B Customer Journey Maturity Report, published by London Research in partnership with Adobe, is based on a 2022 survey of more than 600 B2B...

Published: Mar 20, 2023

10 Reasons to Consider Marketing Automation

More agile, more efficient, more effective marketing. Being a successful marketer means always being ready for the unexpected, but that goes beyond...

Published: Jan 27, 2023

The Definitive Guide – Replace Google Analytics

This guide gives you the breakdown on warehouse-first analytics, why it’s the trustworthy, efficient, and scalable solution over Google Analytics,...

Published: Mar 20, 2023

Digital Meets Physical: Do Your Customer Experiences Deliver?

Todays’ viewers, fans and subscribers expect the same high-quality, digitally driven experiences and self-service options that they encounter in...

Published: Jan 11, 2023

The digital imperative in customer services - How technology is transforming customer and employee experience to drive business growth

Advanced and continuously evolving technologies — artificial intelligence (AI), machine learning (ML), the internet of things (IoT) and more —...

Published: Mar 22, 2023

Workfront + Marketo Integration via Workfront Fusion

Download now to watch this short instructional webinar on Workfront + Marketo Intergration via Workfront Fusion.

Published: Mar 10, 2023

Consumer Trends Index 2023 for Europe

Listening to consumers is more important than marketing to them. And with a looming pan-European recession, this has never been more important. That’s...

Published: Jan 11, 2023

4 ways data can revolutionise your supply chain - How finance and operations are benefiting from a new era of connectivity

Businesses can be overwhelmed by data. The challenge is establishing the connectivity and analytics to make it valuable. And if that’s possible,...

Published: Jan 11, 2023

The biggest supply chain challenges – How the EY-Microsoft Alliance can help solve them

Today, supply chain disruptions are everywhere. Inbound, securing raw materials, parts and products can be slow, expensive and unreliable. Outbound, it’s...

Published: Mar 22, 2023

Targeted Marketing at Scale - Commvault

Commvault is a global leader in enterprise data management software. The company delivers cloud and on-premise environments for some of the world’s...

Published: Mar 20, 2023

Adobe Experience Manager for fueling experiences— everywhere.

As customer behavior continues to evolve rapidly, businesses must drive brand engagement or face irrelevance. The need to engage with the customer where...

Published: Mar 15, 2023

Agile marketing cheat sheet

Agile is an approach for managing work that emphasizes visibility, collaboration, adaptability, and continuous improvement. It started in software development...

Published: Jan 20, 2023

Reimagine Travel: The Customer Journey

Travel and tourism are back on the move. Demand is significantly increasing for both domestic and leisure travel, and there’s been a strong rebound...

Published: Oct 22, 2021

Every PPC Metric Under the Sun (+How to Improve Each & Every One)

If you’re in marketing, advertising, or doing anything related to PPC, odds are you’re not a fan of math. Crazy, I know, with all the data...

Marketing Technology / Marketing Technology

B2B Customer Journey Maturity Infographic: 5 Key Takeaways

10 Reasons to Consider Marketing Automation

The Definitive Guide – Replace Google Analytics

Digital Meets Physical: Do Your Customer Experiences Deliver?

The digital imperative in customer services - How technology is transforming customer and employee experience to drive business growth

Workfront + Marketo Integration via Workfront Fusion

Consumer Trends Index 2023 for Europe

4 ways data can revolutionise your supply chain - How finance and operations are benefiting from a new era of connectivity

The biggest supply chain challenges – How the EY-Microsoft Alliance can help solve them

Targeted Marketing at Scale - Commvault

Adobe Experience Manager for fueling experiences— everywhere.

Agile marketing cheat sheet

Reimagine Travel: The Customer Journey

Every PPC Metric Under the Sun (+How to Improve Each & Every One)

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